Richard Lewis Communications (Great Britain) has introduced a unique intellectual product: National Cultural Profiles (NCPs).

NCP will help you to know more about your customers, colleagues, business partners in foreign companies and subsidiaries and to score competitive advantage in business contacts with foreigners.

The profiles provide in-depth knowledge of business culture of more than 86 countries — from Australia to Vietnam:

  • Geographical, political and historical background
  • The Economy
  • Culture: religion, languages, values and core beliefs, concept of space, concept of time, cultural black holes, self-image
  • Communication patterns: body language, listening habits, audience expectations
  • Cultural interaction: concept of status, gender issues, leadership styles, language of management, motivation factors, general behaviour at meetings, negotiation characteristics, contracts and commitment, manners and taboos

The explanation of how other cultures organize meetings, why they follow habitual protocols, adopt particular stances, adhere to certain sticking points, except certain outcomes, draw certain conclusions, will be useful in preparing for international meetings and negotiations, making presentations to fit in with different audience expectations, managing a foreign work force, avoiding misunderstanding.